Cookies Policy

  1. What are Cookies?

Cookies are small text files that are placed on your computer by the websites you visit. They are widely used to enable websites to function, or function more efficiently, as well as to provide information to the owners of websites.

  1. How and why do we use cookies?

 We use cookies to improve the use and functionality of our websites, and to gain better understanding of how visitors use our website and the tools and services we offer on it. Storing cookies on your computer provides us with an easy and convenient way to personalise or enhance your experience when you visit our websites, and to make your next visit even more enjoyable. We do not use cookies to collect personal information, such as your last name, first name, address; however, we may correlate the information contained in the cookies with personal information obtained from you by other means (e.g. general registration on the website).

  1. Management of cookies

You have the possibility to change the settings applicable to cookies (e.g. a message alerting you when cookies are being sent to your computer) at any time by changing the browser settings on your web browser. In such cases, please bear in mind that you may no longer be able to register on our website or use other features which require registration or the collection of information.

Any changes made to your browser settings which apply to cookies linked to the present website will be saved until you decide to make further changes, should you change your mind.

  1. What types of cookies are used?

When you visit this website, the following types of cookies are used:

Essential cookies

Essential cookies are necessary for the website to function and allow you to browse and use its services and features. Without these essential cookies, the website will not function as well as we would wish; we would then be unable to provide the website or certain services or features requested.

Type of cookie

Description

How to manage cookies

Session

Session cookies are used to maintain the status of the application.

·        Accept/refuse via the browser settings

·        Information pop-up

Load balancing

Load balancing cookies are used to spread out assets around the world and lighten the load on the server.

·        Accept/refuse via the browser settings

·        Information pop-up

User ID

User ID cookies are used to ensure that users only view their own information.

·        Accept/refuse via the browser settings

·        Information pop-up

Security

Security cookies are used for security checks and verifications.

·        Accept/refuse via the browser settings

·        Information pop-up


Functional Cookies

These are cookies intended to improve the functionality of the website. For example, cookies that remember the content you have previously viewed on this website or the email address and password you provided when registering during a previous visit to this website.

The use of functional cookies therefore enables us to offer you content which is customised to your interests, and to avoid you having to register again or enter information again the next time you visit this website, or if you try to access certain sections reserved for members only.

Type of cookie

Description

How to manage cookies

Language

Language cookies are used to retain the language selected by the user, and offer the correct options.

·        Accept/refuse via the browser settings

·        Information pop-up

Location

The approximate address of the user (city, state, country, postcode) as determined by the IP address is retained, in order to automatically select the correct country and display retailers and demonstration days in this area.

·        Accept/refuse via the browser settings

·        Information pop-up

Mobile device

If the user visits the Site from a mobile device, a cookie is placed to indicate that the main website has been selected (i.e. the device is running Flash) or the mobile site is not running Flash.

·        Accept/refuse via the browser settings

·        Information pop-up

Reference site

The reference site is saved in order to better understand user preferences.

·        Accept/refuse via the browser settings

·        Information pop-up

Last visit and recent activity

The date of the last visit and recent activity, and other information is saved to provide users with an update on "what has changed on the site since your last visit", and to better understand user preferences.

·        Accept/refuse via the browser settings

·        Information pop-up

Recently viewed videos

The date and title of recently viewed videos are saved to better understand user preferences.

·        Accept/refuse via the browser settings

·        Information pop-up

Flash cookies

Flash cookies are used to enable the implementation of audio and video content.

·        Accept/refuse via the browser settings

·        Information pop-up

Page history

Page history cookies are used to track the timeline of pages visited by the user. If the user gets an error message when they visit the Site, the cookie information is saved in a log file in order to report and resolve the error.

·        Accept/refuse via the browser settings

·        Information pop-up


Analysis and tracking cookies

Analysis cookies

Performance cookies collect information about your use of the site and allow us to improve the way it functions, to better tailor it to user expectations, and enhance its ease of use. For example, these cookies tell us which pages of the site are visited most frequently, help us record any difficulties we may have with the site and tell us whether our advertisements are effective or not. This allows us to obtain overall site usage patterns rather than the usage patterns of a single individual.

Type of cookie

Description

How to manage cookies

Google Analytics

Google Analytics cookies collect aggregate statistical data to improve the presentation and browsing of the site. Google supplements aggregate data with demographic information and information about interests, so that we can better understand our visitors.

·        https://tools.google.com/dlpage/gaoptout

·        Accept/refuse via the browser settings

·        Consent pop-up

Adobe Omniture

Adobe Omniture cookies collect aggregate statistical data to improve the presentation and browsing of the site.

·        http://www.adobe.com/privacy/opt-out.html#4

·        Accept/refuse via the browser settings

·        Consent pop-up


Tracking cookies for social network plug-ins

These cookies are used to track members [and non-members] of social networks for market research, analysis and product development purposes.

Type of cookie

Description

How to manage cookies

Facebook

These cookies are used to track Facebook members [and non-members] for market research, analysis and product development purposes.

·        Accept/refuse via the browser settings

·        Consent pop-up

Twitter

These cookies are used to track Twitter members [and non-members] for market research, analysis and product development purposes.

·        Accept/refuse via the browser settings

·        Consent pop-up


Marketing cookies

Advertising cookies are used for marketing purposes.

Type of cookie

Description

How to manage cookies

Advertising

Supply behavioral/targeted advertising

·        Accept/refuse via the browser settings

·        Consent pop-up

Market research

Carry out market research

·        Accept/refuse via the browser settings

·        Consent pop-up

Campaign/promotion

Measure the effectiveness of a campaign

·        Accept/refuse via the browser settings

·        Consent pop-up

Detection of fraud

Detect falsifications of clicks

·        Accept/refuse via the browser settings

·        Consent pop-up

 

Personal data

To the extent that information collected via cookies constitutes personal data, the provisions of the Data Protection Charter apply and supplement the present Policy on the Use of Cookies.

Contact us

For all questions relating to the present Policy on the Use of Cookies, please contact us.

Telephone: 02/640 01 26

Address: Avenue Louise 526, 1050 Brussels

Please note that email communications are not always secure. As such, please do not include information about your payment card or sensitive information in any email you send us.